Enterprise Web 2.0 http://www.enterpriseweb2.com Sun, 19 Aug 2007 23:09:28 +0000 http://backend.userland.com/rss092 en Cleantech Collective Open for Business File this one under self-serving if you like, but I feel a little like a proud new parent.  SMTodaymedia (which is basically me and Robin Carey and a virtual cast of thousands) has just launched a new social community called the Cleantech Collective.  It's similar in concept to our Social Media Today ... http://www.enterpriseweb2.com/?p=259 Can Social Media Save Red Herring? Red Herring, the tech industry’s essential source for Silicon Valley venture capital news and buzz during the go-go ‘90s but since fallen on hard times, has just rolled out a new beta online platform that it hopes will reduce computing costs and attract new readers and advertisers through the addition ... http://www.enterpriseweb2.com/?p=257 How to Be a Successful Blogger: The Scrupski Rules Susan Scrupski, one of the brightest (and nicest) people I've met in my Enterprise Web 2.0 adventures, recently became Chief of Applied Research at Austin-based BSG Alliance, which bills itself as "as the total platform – from a strategic advisory, business process support, and technology design & deployment perspective – for Next ... http://www.enterpriseweb2.com/?p=254 Living the Social Media Values at SAP It's a cold day in hell pretty rare when a large company invites bloggers to sit in on (and actively participate in) a real working marketing strategy session but SAP, the once reclusive software giant that has embraced social media in a huge way, did just that Tuesday by inviting Jeff Nolan, Jason Wood and myself ... http://www.enterpriseweb2.com/?p=253 PR and Social Media: Can’t Anybody Here Play This Game? Jimmy Breslin’s famous query about the hapless 1962 New York Mets seems apropos of many PR “professionals” these days as they scramble to turn those inviting “Comments” sections of blogs into promotional nuggets for their clients.   Many of these nuggets are so blatantly obvious and written in such PR mush that ... http://www.enterpriseweb2.com/?p=252 Deborah Weil and the Art of the Fake The rapid ascension of social media as a force in marketing and public relations has produced a nasty culture shock among communications professionals.  For those of us who came of age in a time when controlling the message through strategic positioning (sometimes called lying, by commission or omission), the reality ... http://www.enterpriseweb2.com/?p=251 Social Media Bites Whole Foods CEO Now we know why Whole Foods CEO John Mackey has starting updating his blog again after a long hiatus between posts:  he's been gearing up to defend himself from the revelation that on several occasions he tried to drive down the stock price of his smaller rival Wild Oats by leaving unflattering pseudononymous comments on online investor forums.  Whole Foods ... http://www.enterpriseweb2.com/?p=250 Attention Business Bloggers: Big Brother is Watching You knew it was only a matter of time.  Techrigy Inc., a Rochester, New York startup, has launched a new "social media compliance product" called SM2 that scans through a company’s intranet servers to find social media, likes blogs, running internally, as well as the internet externally to find employees talking about the ... http://www.enterpriseweb2.com/?p=249 FreshBooks Opens API; Lets in Some Fresh Air The Enterprise Web 2.0 revolution has been a godsend to small and midsized companies.  Inexpensive, web-based tools and services mean the little guys now have access to professional office tools that rival those used by the Fortune 500--at a fraction of the cost.  Think Thinkfree, Zoho, Google Apps, and literally ... http://www.enterpriseweb2.com/?p=247 Is LinkedIn About to Be Sold? Is Linkedin in play?  Most of the recent flurry of reporting about Facebook has focused on the impact that its wildly successful foray into the world of adult membership is having on MySpace but there are signs that it is also having an effect on LinkedIn, the original social network for ... http://www.enterpriseweb2.com/?p=246 Old Media 1, Federated Media 0 The kerfluffle over Federated Media's hamfisted attempt to obscure the line between advertising and editorial is neither trival, as Michael Arrington suggests, or some kind of of noble experiment in bringing advertisers "into the conversation," as John Batelle would have it in his downright laughable defense of the practice.  All successful news publications, ... http://www.enterpriseweb2.com/?p=245 Reuters Builds Green Markets Social Community on Blogtronix Now it can be told.  For the past few months, one of my favorite social software startups, Blogtronix, has been working with publishing giant Reuters to create a new online community around environmental markets called ReutersInteractive, which quietly opened in beta last week.   For those of us who are fans ... http://www.enterpriseweb2.com/?p=241

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