Archive for 'Public Relations'
PR and Social Media: Can’t Anybody Here Play This Game?
Jimmy Breslin’s famous query about the hapless 1962 New York Mets seems apropos of many PR “professionals” these days as they scramble to turn those inviting “Comments” sections of blogs into promotional nuggets for their clients. Many of these nuggets are so blatantly obvious and written in such PR mush that they have the undesired effect […]
Posted: July 19th, 2007 under Social Media, Viral Marketing, Public Relations.
Comments: 1
Social Media Bites Whole Foods CEO
Now we know why Whole Foods CEO John Mackey has starting updating his blog again after a long hiatus between posts: he’s been gearing up to defend himself from the revelation that on several occasions he tried to drive down the stock price of his smaller rival Wild Oats by leaving unflattering pseudononymous comments on online investor forums. Whole Foods has since acquired Wild Oats.
Both […]
Posted: July 12th, 2007 under Companies, Social Media, CEO Blogs, Marketing, Public Relations.
Comments: 1
PR Crisis Management: The Six-Step, ‘Starve the Media Beast’ Method
The debate about whether the punishment truly fits in the crime in the case of a now former shock jock who has raised more than $100 million for childrens charities and the subsidiary argument about exactly who gets to sit in judgement on whom is likely to go on for awhile but there is certainly one thing we […]
Posted: April 15th, 2007 under Social Media, Blogging, Marketing, Old Media, Public Relations.
Comments: 3