Archive for 'Old Media'
PR Crisis Management: The Six-Step, ‘Starve the Media Beast’ Method
The debate about whether the punishment truly fits in the crime in the case of a now former shock jock who has raised more than $100 million for childrens charities and the subsidiary argument about exactly who gets to sit in judgement on whom is likely to go on for awhile but there is certainly one thing we […]
Posted: April 15th, 2007 under Social Media, Blogging, Marketing, Old Media, Public Relations.
Comments: 3
I Want My Bud.TV
If you were expecting Anheuser-Busch’s Bud.TV to signal a return to the early golden age of television when advertisers associated their brands with such tony undertakings as the Hallmark Hall of Fame, the Kraft Television Theater and the G.E. Playhouse, you can keep on dreaming, Alice.
Bud.TV, which went live last night during the Super Bowl, is pretty much what […]
Posted: February 4th, 2007 under Social Media, Enterprise Web 2.0, Convergence, Online Advertising, Old Media, Brand.
Comments: none
Art Buchwald and Me
The picture was taken about 11 am on November 22, 1963 in the newsroom of The Parthenon, the student newspaper of Marshall University in Huntington, W.Va. The young man, barely recognizable to me today as a former version of myself, is interviewing Art Buchwald, his hero, for the paper. A half hour later Buchwald was on his way to the […]
Posted: January 18th, 2007 under Old Media.
Comments: none