Archive for 'Web Metrics'
Deborah Weil and the Art of the Fake
The rapid ascension of social media as a force in marketing and public relations has produced a nasty culture shock among communications professionals. For those of us who came of age in a time when controlling the message through strategic positioning (sometimes called lying, by commission or omission), the reality that customers now have talk-back tools […]
Posted: July 13th, 2007 under Companies, Enterprise Web 2.0, Viral Marketing, Social Computing, Online Advertising, Web Metrics, Social Software.
Comments: 4
BuzzLogic: Measuring Influence in the Blogosphere
Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands in the media, identifying which of the external voices are most influential and are having the most impact–positively or negatively–and then devising a strategy and specific tactics to influence the influencers.
None of the existing tools for performing these tasks has proven adequate to the challenge of social media […]
Posted: October 26th, 2006 under Web 2.0, Social Networking, Social Media, Enterprise Web 2.0, Computing, Social Search, Web Services, Collective Intelligence, Web Metrics.
Comments: 1