The rapid ascension of social media as a force in marketing and public relations has produced a nasty culture shock among communications professionals.  For those of us who came of age in a time when controlling the message through strategic positioning (sometimes called lying, by commission or omission), the reality that customers now have talk-back tools […]

If you were expecting Anheuser-Busch’s Bud.TV to signal a return to the early golden age of television when advertisers associated their brands with such tony undertakings as the Hallmark Hall of Fame, the Kraft Television Theater and the G.E. Playhouse, you can keep on dreaming, Alice. 
Bud.TV, which went live last night during the Super Bowl, is pretty much what […]

I got pretty excited by Chad Hurley’s announcement at the annual Rich International Assholes Hot Air Fest at Davos that YouTube would soon start paying users for content until my fellow Social Media Collective member Jeff Nolan reminded me that it still isn’t clear if YouTube itself is making money.  Pretty hard to share what you don’t have although you can […]

Our friends at Avenue A | Razorfish, the superhip interactive ad agency, have consolidated their three Manhattan offices and 300 employees, moving operations to Google’s old 80,000 square-foot space at 1440 Broadway.   The agency occupies three consecutive floors (18-20) and is the largest of Avenue A | Razorfish’s 16 global offices.

The always forward-thinking Gabe Rivera, creator of Memeorandum and its theme focused clones, has created a clever new kind of advertising for TechMeme.  Basically, he’s offering three sponsors a month the chance to have about 40 words or so of the latest posts from their blogs, plus a logo and a link to full blog entry, appear in a special sponsorship […]