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When Real and Virtual Worlds Combine

The folks who brought you the very trendy W hotels are creating a new Starwood hotel brand called aloft which is aimed squarely at the ME Niche generation.  The first real life hotel will not open until 2008 but Starwood has done an incredibly clever thing by hiring Electric Arts to create an online version […]

Posted: August 4th, 2006 under Companies, Web 2.0, Social Networking, Enterprise Web 2.0, Computing, Viral Marketing, Virtual Reality, Marketing.
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