Archive for 'Long Tail'
Search Engines Pull the Long Tail
I’ve always been a little skeptical of the Long Tail theory because any way you slice the analytics, hit products still account for the bulk of most companies’ sales. What makes the Long Tail notion work for an online service like Rhapsody (often cited as a Long Tail model) is the fact that data storage costs are so […]
Posted: December 11th, 2006 under Enterprise Web 2.0, Long Tail, MIT.
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Long Tail. Long Schmail. Hits Still Drive Profits
Wall Street Journal columnist Lee Gomes follows up today on his devestating deconstruction last week of the premises underpinning Chris Anderson’s best-selling book The Long Tail which has developed a religious-like cult following among web business acolytes. If anything, Gomes is even more merciless this week pointing out that most companies still make most of their money from their best-sellers […]
Posted: August 2nd, 2006 under Companies, Web 2.0, Enterprise Web 2.0, Long Tail.
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